I’ve been pondering on food labelling. Whilst I applaud any effort to encourage people to eat good quality, wholesome, responsibly produced and traded produce, it seems to me we’ve got the labelling business arse-about-face:
Instead of some vegetables being described as “organic”, the rest of them should be labelled “grown with the assistance of nasty chemical fertilisers and bee-killing pesticides”.
Instead of some bags of coffee and bars of chocolate bearing the Fairtrade logo, the others should carry a large red label saying “produced by exploiting poor farmers in Africa (or wherever)”.
Instead of some eggs being labelled “free range”, the rest should be in boxes with a picture of a caged hen and the explanation that “these eggs were laid by hens which have spent their entire lives in a cramped, unsanitary, unnatural environment”.
That should make the punters think twice.