Good Riddance

I haven’t seen a single Elsanta strawberry this summer. A few years ago they were everywhere. It was difficult to find any other variety in the supermarkets. They were even sold at Wimbledon. Now they are nowhere to be seen.

Thank God. Have consumers, retailers and growers finally woken up to the fact that this is probably the worst variety of strawberry ever produced? Pale, orangey-red, over-firm, odourless and practically devoid of flavour.

Presumably there was some commercial benefit – disease resistance, size, fast growth or whatever. But what use is that if they’ve got no bloody flavour?

In the 1960s and 70s they could get away it (I blame post-war austerity for creating a culture where all manner of bland, unnatural, processed crap could be foisted upon us). Thankfully people nowadays are a bit more discerning when it comes to food and drink. We’re getting there slowly.

Sweet Eve and Sonata aren’t bad but how about bringing back Royal Sovereign?



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